Corporate Identity

These guidelines define the basic elements of Leicestershire Fire and Rescue Service’s (LFRS) corporate identity and are designed to ensure they are implemented correctly and consistently.

Corporate Identity Guidelines
(PDF 3Mb)

As a member of LFRS we should ensure that the organisation’s professionalism and quality of service are reflected in our corporate identity which in turn should be reflected in all our communications to deliver clarity, consistency and impact.

Whether you are a member of staff or an external organisation, it is crucial that the corporate identity is represented correctly and consistently in every communication (print, digital, internal, external etc).

There are very few rules but please take the time to read and understand how they work and how they can be used together to maintain a contemporary and vital identity.

Logos, templates and other graphic/artwork are available by contacting

Corporate Communications Team
E corporate.communications@lfrs.org

Steve Ballinger
Graphic Designer
T 0116 229 2180
E steve.ballinger@lfrs.org