Issued: 27.02.08
At: 10am

Firefighters Urge People to ‘Pull Your Finger Out’

Firefighters will be urging shoppers at Asda, Fosse Park to
‘Pull Your Finger Out’

Firefighters will be at Asda, Fosse Park from 10am – 4pm on Thursday 28
February and Friday 29 February talking to shoppers about the risks of fire in the
home and urging them all to fit and maintain smoke alarms.

Also helping Firefighters will be Sarah Goldman. Ms Goldman had a fire in her home
in Wigston on 8 January 2008. Fortunately both she and her three children that were
in the house at the time, escaped unharmed. Ms Goldman and her family were able
to escape unharmed as a smoke alarm, that had previously been fitted by firefighters
from Wigston Fire and Rescue Station, activated and woke all the children upstairs.
Ms Goldman is now keen to tell others of her experience and how she and her
children are lucky to escape unharmed.

Firefighters will be present at the main entrance to Asda with fire engines and a
portable home fire safety unit. The unit is mocked up inside to look like a typical
home and is used to demonstrate common fire safety hazards. Shoppers will then
be able to purchase smoke alarms in the store with money off vouchers given to
them by firefighters. Firefighters will also be giving out free mugs, key rings and pens
with a stark reminder on them to prompt people to test their smoke alarms.
People considered being most vulnerable to the risks of fire, such as the elderly and
disabled will also be offered free home fire safety checks. Firefighters will visit
people in their own home, install free smoke alarms and advise people as to the risks
in their own home.

Firefighters and Ms Goldman will be available for interviews and photos/filming.
The media are invited to attend on Thursday 28 February. If you wish to speak to Ms
Goldman, she will only be present from 12pm – 4pm on Thursday 28th.
It would be helpful if media attending would please notify a member of the Corporate
Communications Team on 0116 287 2241.

For more details on the house fire please contact us.

Also supplied are two photographs showing the original two firefighters that fitted Ms
Goldman’s smoke alarm that activated during the fire, paying her a return visit to fit
replacement smoke alarms to ensure that she and her family remained protected.

Photo one features - Sarah Goldman and Firefighter Andy Grundon fitting new
smoke alarms. Also looking on is one of the kittens rescued from the fire.

Photo two features – left to right – Firefighter Andy Grundon, Sarah Goldman and
Crew Manager Russ Astley

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